B Lab and the B Corp Community created The JEDI Playbook for Business to help organizations deepen their commitment to Justice, Equity, Diversity, and Inclusion. This toolkit shares definitions, real-world stories, and key insights from B Corps at various stages of their JEDI journey, covering topics like unconscious bias, inclusive hiring, leadership, and impact measurement.
As the call for systemic change grows, the playbook urges businesses to move beyond performative actions and embed JEDI principles into their operations. By prioritizing equity and inclusion, businesses can help build a more just and regenerative global economy where all individuals—especially those most affected by systemic inequities—can thrive.